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New Survey Reports on 2009 Giving Projections

 

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(Houston, TX – January 27, 2009)  Despite shell-shocked financial markets and almost unanimous expectations that the U.S. economy will not recover until the end of 2009 at the earliest, a new survey of major donors and foundations in four states across the country found that 34 percent still plan to donate as much money to charitable causes as last year – and another five percent of survey respondents are considering giving more than their 2008 total.

The new study, conducted last month by Dini Partners of Houston, surveyed 54 major philanthropists in Colorado, New York, Oklahoma and Texas about the economy and its impact on charitable giving in 2009.  Of the 54 participants in the survey, 34 are high net worth individual contributors or representatives of philanthropic families; 14 are foundation trustees or officers; and six represent historically philanthropic corporations.

“This survey was designed to offer some of the biggest givers in America a way to speak to the nonprofit sector about what to expect in the coming year and beyond,” said David Jones, principal and managing partner of Dini Partners.  “Thankfully, the news from these generous givers, who routinely demonstrate their deep commitment to causes and institutions, is not as bad as many in the nonprofit sector feared.”

Jones added:  “During these challenging economic times, the Dini Survey suggests that the institutions and groups that have paid close attention to their major donors – engaging them, working on those relationships – will likely fare better than others in 2009.”

 

New Survey Reports on 2009 Giving Projections

The Dini Survey results come as the nonprofit sector is taking measures such as staff reductions and salary and hiring freezes to protect itself from the downturn.  As in the corporate world, many nonprofits are projecting lower operating revenues due to (1) lower income from endowments tied to the financial markets, and (2) annual giving from individuals as well as corporations and foundations, which have felt the effects of the downturn.

Other key findings from the Dini Survey:

* Among the primary factors that will influence giving in 2009, the vast majority of respondents (64 percent) indicated they will be motivated by the existing relationships they enjoy with a particular institution for which the gift is being solicited. 

* The second largest group (33 percent) responded that their giving will focus exclusively on programs to help the poor or those in need. 

* Additionally, 50 percent noted that their giving will be limited to fewer programs and projects in the coming year.

An anonymous foundation trustee underscored the challenge facing charities and nonprofits in the year ahead when he observed:  “This is a time when organizations will discover how well they have worked to cultivate their individual donors.  Organizations will be sustained by individual donors who are passionate about the mission.”

About Dini Partners

Dini Partners is a nationally recognized management-consulting firm with a 40-year history of service to the nonprofit sector.  The firm has offices in Houston, Dallas, Austin and Denver with a national clientele.

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Through our exceptional staff, we provide clients innovative solutions with dynamic results, a team of catalysts with whom they enjoy working and the integrity of a partner committed to greatness.

For 40 years, Dini Partners has worked with some of the nation’s premier institutions to transform their vision into a basis for strong, sustaining philanthropic partnerships. Discover how we can help you.

Dini Partners is a national firm headquartered in Houston, Texas, with additional offices in Dallas, Austin and Denver, Colorado. 



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