Campaign planning studies are more than just surveys of donor interests. They are the beginning of a dialogue with potential prospects and other stakeholders regarding a nonprofit organization's vision and plans. Our team of experienced consultants begins by conducting a series of confidential, face-to-face interviews with a representative cross section of board members, major donors and community philanthropists.

Why campaign planning is critical

These conversations help us gauge the feasibility and potential scale of a major fundraising initiative. They allow us to gather data that we can use to determine a realistic fundraising goal and recommend a compelling rationale for support. They help initiate a preliminary timetable and start to build a campaign budget. The interviewing process also helps to create a sense of urgency for the project, and aids in evaluating each stakeholder's willingness to support the cause as a volunteer, a donor or both.